Sorry, but 'Social' isn't going anywhere. There will continue to be different iterations of Social applications and technologies, but the core will remain. Humans are a social species. This will not change any time soon. Some have a vision of the future where humans are different and technology changes them. All I have seen is humans adapting technology and the world to what they are. The more you align the technology you create with what humans already are, or want, (including design, functions, and features) the more successful and adopted it will be.