I worked with a startup late last year and they were prerevenue with a small amount of investment. They hired an agency build everything for them. This is why all startups look a like. Founders fear looking messy. The tradeoff is massive. You trade polish for intimately understanding your product and customers. To get there you need to be willing to sit through the mud and dirt of a unpolished product. It is painful and many do not want to do that. So we end up with vanilla products which still can be successful but yea that's basically it