Co-founded a startup about a year ago. Also released a bunch of websites in the past 15 years.
The experience is really different now. It has become really easy to get the design and content 80% there with free tools. We’ve used goHugo with a template at first, it was faster than writing our HTML/CSS, but then discovered webflow and it was REALLY faster. Our non-technical co-founder could do really powerful customizations in there too without diverting efforts from the product. (Result here: https://www.hellodata.ai)
In essence, I don’t think people necessarily spend more time on their landing page now, but given that you can get 80% there by spending a weekend or two on your website, not doing it would almost feel sub-optimal.
The experience is really different now. It has become really easy to get the design and content 80% there with free tools. We’ve used goHugo with a template at first, it was faster than writing our HTML/CSS, but then discovered webflow and it was REALLY faster. Our non-technical co-founder could do really powerful customizations in there too without diverting efforts from the product. (Result here: https://www.hellodata.ai)
In essence, I don’t think people necessarily spend more time on their landing page now, but given that you can get 80% there by spending a weekend or two on your website, not doing it would almost feel sub-optimal.