The choice is in the technology you use when you build an application for a user. You don't get a choice what platform you build your apps for, you already have your customers, and they already have their phones. If you're a business for which the technology provided by Apple is not a key part of the product, then you're being forced to pay for technology you're trying your hardest not to use but are obligated to by policy.

If I build a Flutter app for checking bus times, what am I paying Apple for? I'm already deliberately avoiding their badly documented frameworks. Apple don't own the buses, they don't own the internet, they should not be claiming ownership of the users phones.