Right but this is generating decent-quality video in segments longer than the time of your average movie shot. I'm sure it'd take some fiddling but I'm excited for a model this good to come out so I can try some fancy multi-shot videos.

I saw someone else say "I'm sure it'll be crap like all of the other AI stuff I've seen" but that's a naive view. Things that have been 100% created by AI, sure they're kind of boring a lot of the time. But this kind of tech gives people with a creative mind, but no money or time or resources to create a storytelling movie/video, the resources to do it. Obv ignoring the fact that Goog will never release this, if something like this did come out, it'd be game changing for a lot of people.

Think about something like RPG Maker. Yeah we've had a ton of random garbage come out of that platform but there were also incredible.

AI isn't just some garbage maker. It is a paint brush that enables people who are alone in their room to make something bigger than them.

I've used SD to generate novel clipart with my kid for their school project to make a board game. It isn't taking away from an artist, I would never in a million years pay an artist to create throwaway art for a corner of a spray painted cardboard box. The alternative would be nothing or my kids scribbling in something of their own hand. But they were interested and it was available so it went from simple and plain to "custom" and rather nice and polished looking.

FWIW, my kid also designed their own board game pieces in TinkerCAD and we 3D printed them. It's nothing special but it's frankly astounding how far kids can go now towards creating something not just imaginative but almost professional quality with the tools at their disposal now. For throwaway school projects. It may not be my kids, but I'm excited for what the next generation will be able to accomplish without massive capital requirements to fulfill their vision and create something.