I think most of us would love to preserve the rainforest, but lack the tools to do it. We are therefore working on parts of the problem that are still very real, very consequential, and that we can control.
Solving climate change requires switching the infrastructure of humanity's heaviest industries, that produce at enormous scale, and are the product of centuries of optimization.
Doing this without a heavy green premium requires technology and innovation, allowing the replacement solution to be cost competitive. Otherwise, the lack of economic competitiveness will prevent new methods from replacing the old at any reasonable scale. We've already seen that policy alone (i.e., taxes) can't make it happen across all the sectors at the necessary speed, due to being vastly unpopular.
Solving climate change requires switching the infrastructure of humanity's heaviest industries, that produce at enormous scale, and are the product of centuries of optimization.
Doing this without a heavy green premium requires technology and innovation, allowing the replacement solution to be cost competitive. Otherwise, the lack of economic competitiveness will prevent new methods from replacing the old at any reasonable scale. We've already seen that policy alone (i.e., taxes) can't make it happen across all the sectors at the necessary speed, due to being vastly unpopular.