A part of this is the products being fitted to US market and only after they get traction do they hit the other countries. That means any of the wider digital management, privacy etc. are literally after thoughts, and the business model also doesn't properly fit.

With that approach I think we'll always get products that are optimized for free + ads first and foremost, as the US public reacts better to those, and once it's setup it's just so hard to pivot to paying models.