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Android is quite a bit more popular than iPhones in the EU (roughly 66% vs 33%). And the iPhone app store is likely the most lucrative one for Apple. So it makes sense to try and isolate it. It will be interesting to see how the iPad affects this.

I'm not sure about the wearable/smartwatch market. That could be more skewed towards Apple Watch. Doubt anybody cares about Apple TV. macOS store is likely exempt as - for now - Macs can install software from anywhere.




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