The head of UI at Homegrocer was a friend of a friend when they were at their peak, and I was in the middle of my second affair with UX, so we occasionally talked.
He told me he was getting pressure to incorporate dark patterns (though that phrase hadn’t made the rounds at the time) into the site design to get people to do more impulse buying.
The head of UI at Homegrocer was a friend of a friend when they were at their peak, and I was in the middle of my second affair with UX, so we occasionally talked.
He told me he was getting pressure to incorporate dark patterns (though that phrase hadn’t made the rounds at the time) into the site design to get people to do more impulse buying.
Sadly if he had they might still be around.