This will fail not because it's not a good idea, but because the implementation is flawed.
Ryan Seacrest (yes the Ryan Seacrest) bankrolled a startup 10 years ago with an almost identical product. (They were sued out of existence by an already dying BlackBerry.)
I remember listening to an interview where he explained they restricted the product to smaller iPhone models because user testing showed the product didn't work well in larger models - the increased weight of the larger phones caused too much of a bending moment whilst holding the phone by the extended bottom, making it extremely uncomfortable to handle and not conducive to typing. It was therefore restricted to the iPhones 5 & 6 only.
Recall QWERTY phones of yore were literally half the size or even smaller than the models this is targeting. I recently found an old BlackBerry cleaning out a junk drawer and was shocked by how small it was. It would fit inside my current phone and remember these phones had removable, user-replaceable batteries.
Not to mention this looks much cheaper quality than Seacrest's forgotten startup produced. Perhaps it's the children's toy-inspired design asthetic.
Thank you. As soon as I read their website claiming to be “the first creator keyboard for iPhone”, I was thinking “nope, there was one blackberry sued”. Hopefully they will update their website and remove the false claim.
There is no financial or any other penalty for keeping the lie there, so it won't disappear.
For years Omega used to write "the first and only watch on the Moon" on their Speedmaster watches, even though people kept pointing out over and over and over again that it's just simply not true - other watches were also used on the moon, including a Bulova Accutron when the nasa-issued speedmaster popped its crystal while on the lunar surface. So it was an obvious and easily provable lie, but for years it adorned a multi-thousand dollar watch. Omega did eventually change it with the new revision of the watch, but there is no reason to believe that it was because people were complaining about it.
Their website and marketing materials have a bit of a "Simpsons already did it" charm to them. Not to mention you will need specially designed pants to hold this roofing shingle-sized monstrosity. Maybe they can bring wearing overalls to the office into style.
You might be right, but that failure was an entire decade ago. iPads and other tablets have gotten more normalized since then so people no longer have the expectation that all devices fit neatly in a pocket. Likewise, that may change the expectation of how a device fits in hands and balances.
I'm not saying it will succeed - I agree that it looks awkward. But neither am I going to dismiss it just because something similar failed years ago. Times change, expectations change, and good product leadership will seek out old experiments and improve on the designs to overcome known problems.
I wonder if you could make the key board overlap the lower portion of the screen, and when not in use, flip it down and around to the back of the phone. Would require some software and a clever physical mechanism that may not be easy or even possible though.
Ryan Seacrest (yes the Ryan Seacrest) bankrolled a startup 10 years ago with an almost identical product. (They were sued out of existence by an already dying BlackBerry.)
I remember listening to an interview where he explained they restricted the product to smaller iPhone models because user testing showed the product didn't work well in larger models - the increased weight of the larger phones caused too much of a bending moment whilst holding the phone by the extended bottom, making it extremely uncomfortable to handle and not conducive to typing. It was therefore restricted to the iPhones 5 & 6 only.
Recall QWERTY phones of yore were literally half the size or even smaller than the models this is targeting. I recently found an old BlackBerry cleaning out a junk drawer and was shocked by how small it was. It would fit inside my current phone and remember these phones had removable, user-replaceable batteries.
Not to mention this looks much cheaper quality than Seacrest's forgotten startup produced. Perhaps it's the children's toy-inspired design asthetic.
This will fail.