3. And if you can't be first, at least try to stand out in some way. As in - FFS - if the internet got any more beige* it would be invisible.
* I use beige as a metaphor (?) for the ultimate bland color. Some (late) nights, I'd even argue it's so bland it doesn't deserve to be recognized as a color.
1. Low barriers to entry drive down prices
2. Be first (Banksy)