I still remember learning about this at Doublerecall HQ in Palo Alto. It was an interesting evening of random charts on a drawing board. The idea was so profounding everyone had to know, immediately. If I remember correctly Nir and one of the founders were at a seminar together where the power of triggers was explained.

That evening I looked at the two websites who have become my daily destinations almost instantly: Buffer and 750words.

Both send you an email every day. It's not spam. It's a useful and interesting email. Something you do want to receive.

It changed the way I think of new project ideas forever.