TV presenting pays very well in comparison to Youtube. Plus all you have to do is turn up and read a script, as opposed to filming and editing a video to high production standards, or having to pay somebody out of your ad revenue to do it for you.
Ahh, Brexit makes so much more sense now. Nothing like good old TV to really drill unskippable propaganda ads into people 20 times a day during every ad break.
That is mind boggling. In the US, I know no one under the age of ~50 that watched linear TV. Even the 50+ year olds are using their phone and watching YouTube/Whatsapp videos while “watching” linear TV.
Live sports are the only exception, but I would say that is down big time also (as Nielsen indicates). Or rather, a series of gambling ads interspersed with a sporting event.
Overall, I don’t think Nielsen is able to properly assess which screen has people’s focus.
First 10 seconds into the video I know one major reason working against him. He has a bit of lisp. Personally I don't mind, but I'd be lying if I said his videos would be better without it.
