I would rephrase that to 'what we predictably respond to'.
You can legitimately claim that people respond in a very striking and predictable way to being set on fire, and even find ways to exploit this behavior for your benefit somehow, and it still doesn't make setting people on fire a net benefit or a service to them in any way.
Just because you can condition an intelligent organism in a certain way doesn't make that become a desirable outcome. Maybe you're identifying a doomsday switch, an exploit in the code that resists patching and bricks the machine. If you successfully do that, it's very much on you whether you make the logical leap to 'therefore we must apply this as hard as possible!'
You can legitimately claim that people respond in a very striking and predictable way to being set on fire, and even find ways to exploit this behavior for your benefit somehow, and it still doesn't make setting people on fire a net benefit or a service to them in any way.
Just because you can condition an intelligent organism in a certain way doesn't make that become a desirable outcome. Maybe you're identifying a doomsday switch, an exploit in the code that resists patching and bricks the machine. If you successfully do that, it's very much on you whether you make the logical leap to 'therefore we must apply this as hard as possible!'