* Those in Asia,Africa, etc... would actually purchase ebooks if the price were lowered. Look at China, everything is pirated there regardless of price. For this reason, most content producers tend to target North America/Europe.
* That the price of an ebook is highly elastic. You're hoping that dropping the price from $30 to $10 would yield sales greater than 3x. But what if it only gave you 2x? And at a lowered price, the margins per sale are slimmer since you have to factor in marketing costs and conversion rates.
Personally, as a North American programmers I wouldn't think twice to drop $30 on a good book that I'd find valuable. My time is more important than a $20 price difference.
* Those in Asia,Africa, etc... would actually purchase ebooks if the price were lowered. Look at China, everything is pirated there regardless of price. For this reason, most content producers tend to target North America/Europe.
* That the price of an ebook is highly elastic. You're hoping that dropping the price from $30 to $10 would yield sales greater than 3x. But what if it only gave you 2x? And at a lowered price, the margins per sale are slimmer since you have to factor in marketing costs and conversion rates.
Personally, as a North American programmers I wouldn't think twice to drop $30 on a good book that I'd find valuable. My time is more important than a $20 price difference.