Hacker News new | past | comments | ask | show | jobs | submit login

> The ad identifies real issues in the modern economy around college debt, housing affordability, and the rising cost of raising a family.

Maybe just focus on fixing the actual problems? How is this any different from Army recruiting? Or Draftkings ads on every sport channel? Or medical ads? Or insurance ads? Or basically everything marketing?




Those things are also bad, great point.


Its literally the first thing you learn in sales (watching the wolf of wallstreet): create a problem - sell the solution.


Even better, sell something that is perceived to be a solution and the problem keeps existing. Ideally that then creates a new problem. See for example "Torches of Freedom".




Guidelines | FAQ | Lists | API | Security | Legal | Apply to YC | Contact

Search: