You only spent 2 minutes learning about a product that has many moving parts. I spend a lot of time working on the flow and design of NewsBlur. I think if you give it it's proper due, you'll find yourself astounded by all the attention to detail and features that you won't find in any other feed reader. It's pretty clear that NewsBlur goes well above and beyond.

I'll second this after playing around just a tiny bit today. I wanted to train it that I really like the "Four Short Links" in O'Reilly Radar's feed. The problem is that the title looks like this: "Four Short Links: April 19, 2012".

Turns out, I can highlight the text that I "like" in the title of an article and "like" that (or "dislike it"). So I just highlighted the "Four Short Links" part and liked that. Bingo. Done. That is the kind of attention to detail and control that I want to have in a feed reader (assuming it can actually use all that data I'm going to give it, time will tell there).

Like they say, you never get a second chance to make a first impression.

Also, the complicated things that one sees at first sight are a sign that probably all features, including the ones that I didn't see, are complicated. Which is not what I'm looking for.