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Google doesn't know how to do anything else.

A product requires commitment, it requires grind. That 10% is the most critical one, and Google persistently refuses to push products across the finish line, just giving up on them and adding to the infamous Google Product Graveyard.

Honestly, what is the point? They could just maintain the core search/ads and not pay billions of dollars for tens of thousands of expensive engineers who have to go through a bullshit interview process and achieve nothing.




If they tried to focus on ads, then they wouldn’t have the talent to support the business. They probably don’t need 17 chat apps - but they can’t start saying no without having other problems.


They only hire some talent to prevent other companies to hire them.

It's a way to strangle the competition. But also not good for the industry in general.




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