I was referring from a technical perspective. I agree they have a branding/marketing issue.
I did consult other groups using Google Identity Platform at our company and some things came up:
* SMS / email templates not customizable
* Undocumented user auth rate limiting with hacky workarounds
Otherwise our devs have been quite happy with it. I've primarily settled on it because it already has approval at our org, it's simple, and fairly well documented - especially compared to something like Cognito.
I did consult other groups using Google Identity Platform at our company and some things came up:
Otherwise our devs have been quite happy with it. I've primarily settled on it because it already has approval at our org, it's simple, and fairly well documented - especially compared to something like Cognito.