Calling this effort "really dangerous" is a tad hysterical. The current Pebble page is OK, not great. This redesign is an improvement. While it would be nice to hear more about the thought process, etc, t's not always necessary to detail out what can be inferred from observation.
tip: the word "hysterical" is misogynist, having its origin in proto-psychology blaming being overly emotional on disturbance of the womb. i assume you didn't know this when you used it. now you know! 'melodramatic' would work just as well.
tip: the original meaning of a word doesn't necessarily have any relation to it's current meaning. I assume you didn't know about the etymological fallacy (http://en.wikipedia.org/wiki/Etymological_fallacy) when you used it. Now you know!
Seriously, stop being overly PC. You're just being annoying.
"Hysterical" is one of those words that the original meaning has been completely replaced by common usage. I think we can all safely use it without being misogynists. Similarly, I feel safe using the word "idiot" without fear that listeners will assume I am insulting people with mental retardation.