So, the author hijacks a perfectly good rule of thumb to build their grand theory of everything. It is all nice, clean, and wise, and besides the tortured turn of phrase is just rechewing of popular truisms.
Usual reminder that many people in our industry are not native speakers and don't live in an English speaking country, and yet they make the effort to write in English, which may explain the "tortured turn of phrase".
> just rechewing of popular truisms
And yet these "popular truisms" are particularly well put together in a coherent way, which makes this post a useful reference.
Honestly, I think there's value both in riffing off rules of thumb and using that riff to revisit and re-contextualise things we already think we know.
Everything is new to someone, and even if this was just confirming my own biases I found it an interesting take.