These launch countdowns are silly. Yes, you're going to be really cool the first year or so with that Cybertruck. But after you go to a party and five other people have one, (1,000,000+ reservations since 2019) it'll seem much less alluring.
Because it's not a rocket launch operation, it's a announcement of price and specification. You won't magically own one when the countdown reaches 0. The romantic idea of 'launching' everything in tech is wearing a bit thin.
It's exciting! There's built-up anticipation. Even if it's just specs and price, I'm sure the teams who worked on it are excited to share their work with the world!