My favorite part about Htmx - other than being very useful for 90% of all web-apps/websites since the intercooler.js days - it's just the fun of the whole "marketing" side and seeing "young" people ( aka. started their web career in the last 10 years ) royally annoyed and in disbelief how someone can build stuff without using "industry standard React" or Vue or Svelte. ( more than the framework, the way of thinking about web development ).

Seeing "web boomers" having fun and doing their own thing and "young and serious" frontend dev professionals with a career to have acting like the typical know-it-all curmudgeon just warms my heart.