Not always. Fun and flashy makes sense if you’re selling consumer goods, but not if you’re selling your capability to provide a service and especially a critical one at that.
Who do you think are the customers of Stripe’s API? Are those people going to make business decisions on the basis of theatrics, or does pragmatism, performance, and stability matter more?
Upper funnel/lower funnel, depending. And don't forget the future employees that take notice of a culture that would allow for such an exercise. To me, it communicates good product management, roadmaps, and healthy financials to allow the room to breathe.
Who do you think are the customers of Stripe’s API? Are those people going to make business decisions on the basis of theatrics, or does pragmatism, performance, and stability matter more?