I pay for plenty of things, but I'm not going to pay an advertising giant for anything. Google is an abusive, greedy company, and I'm forced to pay too many of those in the course of daily life as it is.

When I'm given the choice, I only pay companies that I respect. If they successfully block ad blockers, I'll mute the ads and do something else while they're playing.

I'm fine paying for YouTube as soon as it's not in Google's hands. Until then, I'd consider it an ethical wrong for me to pay for it.