I do not have a moral obligation to waste my time on content B, merely because it has been delivered alongside content A. The advertiser paid to make that offer to be, but I am not obligated to pay it any mind. That I've instructed my computer to automatically reject such offers is no sin.
For the record I do pay for premium, but that's because I want to support creators directly. I do that a lot actually; Patreon is great. But I block ads anyway, everywhere I go. There is no moral argument you can make that will convince me to actually watch ads. If companies want to stop making stuff available for free because advertising is not a sustainable business model, good! Cut the marketing out. Let it die.
For the record I do pay for premium, but that's because I want to support creators directly. I do that a lot actually; Patreon is great. But I block ads anyway, everywhere I go. There is no moral argument you can make that will convince me to actually watch ads. If companies want to stop making stuff available for free because advertising is not a sustainable business model, good! Cut the marketing out. Let it die.