But it is GAFAM, which seems to be more relevant when you're looking at things from an overall size perspective. The focus on FAANG never made much sense to me.

[cynic speaks: ] Sometimes it seems that a catchy acronym lends an association a degree of tacit validity, and/or experiences an almost viral spread, simply by virtue of its easy uptake by the casual reader.

tbh I'm less concerned about the order or makeup of the acronym and more concerned with the reason we discuss those acronyms and their (undue) influence over the tech world.

The structure of our markets ensures players like this will coalesce, but it's no reason to let giants of commerce dictate the terms of engagement for everyone.