Snoop tweeted that he was giving up smoke which was a stunt to advertise a fireplace.

https://www.forbes.com/sites/forbes-personal-shopper/2023/11...

Why not shake-up CEOs of AI if the "CEO of cannabis" is doing wild thing?

Yep, starting to get a real professional-wrestling vibe here.

https://en.wikipedia.org/wiki/Kayfabe

Or a serious 5D chess move by Satya and Sam to get OpenAI for free

(and for Sam to get himself seriously compensated)

To gain what exactly? More likely just egos, ideals and financial interests colliding very publicly. To think of the hubris that must be going on at OpenAI at the moment.