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> In-person ordering knows that and would change it hamburger, the online ordering does not and keep it as cheeseburger minus the cheese while keeping it as cheeseburger price.

Maybe your experience was different but I've found the opposite. I usually had to tell them "actually it's cheaper if you ring it up this other way". The big one was nuggets at McDonalds. I wanted 40 nuggets once (for a group!) and they had a deal on the 10 packs, so it was cheaper to order four 10 packs than two 20s. They kept insisting that two 20s had to be cheaper. I had to twist their arm to ring it up as four 10s and even after that they still didn't understand why it was cheaper.

> My issue with online ordering is that I will be missing higher degree of customizability

At most places with app based ordering, I've lately found that even in person they can't do the customizations anymore because they are using the same app I am but on an iPad in front of themselves.




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