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> Treat text as user interface

> Slightly more famous examples of unornamental websites that treat text as interface are: google, eBay, craigslist, youtube, flickr, Digg, reddit, delicious.

If only the article recommended doing just that.

Gradients and spinning globes, and intricately designed animations aren't typography. Though Stripe's typography is exquisite. Amusingly enough, text that takes up the full horizontal space is not.




I’ve bought a bunch of Stripe’s books and all the ones I have are beautiful objects. My one complaint is the text in some is too small for my aging eyes. I ended up getting an electronic version of Dream Machines for my ereader where I could choose a larger font.




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