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When I was at Google 2006-2009, that was how all acquisitions except YouTube were handled.

I've heard that's become better, but maybe not.

Google's search & ads billions keep raining from the sky, so killing acquired product isn't a big problem.




I was at Google from 2015-2023 and not really. Even large acquisitions like Apigee, Looker and Fitbit were multi-year "integrations" fraught with all sorts of pain & suffering. Smaller acquisitions like Stratozone, Orbitera, AppSheet, etc all follow the Socratic path: acquire, rewrite, halfassedly integrate, create confusion and anxiety.




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