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Very nice and sneaky article. It seems like a cheerleading article at first but if you read to the end you can see the cutting criticism, delivered in a way that makes perfect sense if you've lived it, but you might even miss much of if you haven't.

I was part of a similar acquisition story and feel many of the same things, but the company was eBay so all the talk about great things wasn't as applicable. Just mostly the bad things.




I agree. It really shows that at a large scale it is no longer possible to deliver new value. Google has reached that level. It can only go downhill from here. Albeit very slowly.


Large animals require large amount of food. It's why there's countless fish but only one humpback whale.

The question for Google is: how much are they willing to bet they're the whale and not just a fish that's too big?




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