Helping my cleaner get more customers. I'm helping him put together a letterbox flyer which I'm interested to do some a/b testing on response rates. I'll also systematically track which houses I've covered and when.
In Melbourne I see a lot of cleaning websites that use stock photos of people that don't racially reflect the cleaners working for the agency. I want to flip that upside down and have encouraged my cleaner to put a photo of himself on the flyer (he's Sri Lankan). I think this will show any potential customers that he stands out from other cleaners and is proud of his work and who he is.
In Melbourne I see a lot of cleaning websites that use stock photos of people that don't racially reflect the cleaners working for the agency. I want to flip that upside down and have encouraged my cleaner to put a photo of himself on the flyer (he's Sri Lankan). I think this will show any potential customers that he stands out from other cleaners and is proud of his work and who he is.