The perennial problem with marketing language seems to be that everything needs to be reworded to "make sense" to someone who doesn't know anything about the actual product that is being marketed.

Not nearly as big a problem as the positive spin they feel compelled put on everything. When everything sounds like a win, nothing does.

Always funny how Product 1 will be perfect, but when Product 2 comes out, Product 1 suddenly has obvious flaws which Product 2 corrects.

“Winflation”?

Hype~r~inflation

irl: small cramped house

realtor: cozy charmer!

Is the product marketed here a video game or a video game engine? Why do you expect every video game player to understand graphics programming?

I don't see a harm in learning at least minor terminology to better bridge the communication gap between developers and consumers.

Consumers don't care about the details of how a game is developed. So what's the BENEFIT of doing this?

Do you need to understand graphics programming to understand "The character won't get stuck in tight places"? They seem to do this because that sounds way more practical and way less magical than "The character is more lifelike!"

I mean, the latter part of that sentence is still all marketing language. The whole sentence is marketing. The comedy in it is marketing.