Yeah this is on the public inbound signup pages, not in the app itself (although I can't confirm that it's not in the app - I didn't sign up).
This is pretty standard stuff, and while I'm not a fan of trackers and I personally block them, I don't resent companies that want to understand their traffic and prospects.
As a business you want to know which paid channels are working and where your traffic is coming from.
A question for you then, if this is "completely inexcusable": How else do you propose that companies monitor their sales and marketing efforts?
> How else do you propose that companies monitor their sales and marketing efforts?
There are several ways:
- Have a specific URL for each entry into the sales funnel - you see this on YouTube with things like "go to blahblahblah.com/witty-tag to sign up and get my discount"
- Look at the referrer URL if you don't want separate incoming links per entry
- Ask for a referral code when someone is creating their account - this allows you to track entry from people referred into the product
- Have a field on the signup page where you ask this question instead of invading the user's privacy to get it
There are many ways that don't involve sticking a ton of trackers on a signup page, a page that by definition, all of your users must go through at least once and part of the face of your company. To me, it's not a good look that these trackers are there and invasive.
> A question for you then, if this is "completely inexcusable": How else do you propose that companies monitor their sales and marketing efforts?
By simply asking users how and where they found out about a service?
Sure there is a possibility that some users might not respond truthfully (or at all), but I believe that the quality of data collected in this (respectful) way still trumps that of data snitched from unsuspecting users but skewed by those who use adblockers (not unlikely in the case of a fintech service because of expected higher user awareness of privacy concerns).
So you're going to intercept and ask every single user who lands on your inbound signup page before you let them sign up?
That doesn't feel like a great user experience. As a user, I would just button past that pop-up or form.
The goal with these kinds of analytics is not to get referral information from only users who sign up, but for anyone who lands on the page - maybe just to read about you at first - so you have a sense of where they came from and how your marketing spend is doing.
Most paid traffic doesn't convert. If you want to know how much of it is converting, you need to also know how much didn't convert.
This is a good point. But it would mean more work on the Monarch side (and possibly more support for the analytics team when their customer messes up etc).
I would bet that the JS is an implementation shortcut, and a way for the analytics service to avoid doing customer-side implementation support. Keep things as simple as possible (which is a reasonable business goal).
Plus it means that the service you're using can refactor or change around how they handle things and you don't need to be updating your code all the time?
But the tradeoff is that you end up in this situation where people ask "why do you need to load a JS file from a third party?"
This is pretty standard stuff, and while I'm not a fan of trackers and I personally block them, I don't resent companies that want to understand their traffic and prospects.
As a business you want to know which paid channels are working and where your traffic is coming from.
A question for you then, if this is "completely inexcusable": How else do you propose that companies monitor their sales and marketing efforts?