OP here. I wrote this blog post to help the community - to share what I've learned and have done to get some traffic and have a fairly successful launch of a side project. Most of the discussion on this thread has been around resumes themselves and the business itself - which wasn't what my post was about. This really drives home one of the points that I made in my original post: Loft Resumes is polarizing. People seem to either love it or hate it. For some reason people seem to be passionate about resumes.

All that said, I'm really appreciative of the suggestions that people have shared both here and by email. I've learned a great deal from commenters on HN in general (a few have inspired another venture I'm looking at starting...) and appreciate the community, even though it can get a little harsh!