I read that post on Raganwald's blog the other day. I think there's a difference in having a "professional" resume format in standard Word document black and white and having a resume that's been designed by an artist. My guess is that in that story, Ernestine would at least give a Loft Resume a good look - sometimes that little bit is enough - you've stood out and gotten noticed. That can be half the battle if an employer is looking through hundreds of resumes.