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I'll second that, they should make it clear what they're selling and what they have to offer. Every company should have this in their main/landing page... If I can't understand what you're selling/offering in 30sec, then I'm not interested :-)

If you take some time and read around their site you'll see that they're offering a ready to run (turnkey) server. They have everything packed together, they've integrated everything that is needed (CPU, disk, networking...) into a nice looking cabinet, with not too many wires and they're selling it as a complete package.

If you're in need of a server (cloud computer) and you don't want to but separate components and unpack them and connect them yourself, then this looks like a possible solution.




Literally on the main page there is a picture of a big computer. And then it says:

Oxide Cloud Computer

No Cables. No Assembly. Just Cloud.

Contact Sales

How much easier can they make it? They clearly want to sell computers.


Yes, but... what is a "Cloud Computer"? Is it a "computer in the cloud", like e.g. an AWS EC2 instance? Or is it a fancy name for a good old fashioned server rack (on which you will probably want to run your own cloud, because everybody's doing that nowadays, hence the name), like in this case? And if it's a server rack, how come you don't need any cables? And what do you do with this "cloud computer"? Do they host it in their data center or deliver it to you? So there is some potential for confusion - nothing that can't be mostly cleared up by reading a bit further, but still...


> Or is it a fancy name for a good old fashioned server rack

In a sense. Yes, it is a rack of servers. You're buying a computer. But we've designed the rack of servers as a full rack of servers, rather than an individual 1U. Comes with software to manage the rack like you would a cloud; you don't think of an oxide rack as individual compute sleds, you think of it as a pool of capacity.

> And if it's a server rack, how come you don't need any cables?

Because you are buying an entire rack. The sleds are blind mated. You plug in power, you plug in networking, you're good to go. You're not cabling up a bunch of individual servers when you're installing.

> Do they host it in their data center or deliver it to you?

Customers get them delivered to their data center.

Happy to answer any other questions.


> like e.g. an AWS EC2 instance? Or is it a fancy name for a good old fashioned server rack

I mean, the former is just the latter with some of the setup done for you no? Anyways, it’s a full server rack, with tightly vertically integrated hardware and software. Not sure if you’ve poked around the rest of their site, but it seems like their whole software stack is designed with some really nice usability and integration in mind: there’s a little half-snippet there suggesting that provisioning bare-metal VM’s out of the underlying hardware could as trivial as provisioning an EC2 with Terraform, and if that’s the case, that’s _massive_.

> And if it's a server rack, how come you don't need any cables?

Because they’ve gone to great lengths and care to design it to not need anything extraneous IIUC. I think the compute sleds all automatically mount into some automatic backplane that presumably gives you power, cooling and networking, and then, as above, you presumably configure all that via software, as you would your AWS setup. Not an expert here though, happy to be corrected by anyone who actually knows better.

> Do they host it in their data center or deliver it to you?

Presumably the latter, given they’re a hardware company, but if their software is even a 10th as good as it seems, I fully believe there’ll be a massive market for renting bare-metal capacity from them.


> there’s a little half-snippet there suggesting that provisioning bare-metal VM’s out of the underlying hardware could as trivial as provisioning an EC2 with Terraform,

We have a terraform provider, yes https://github.com/oxidecomputer/terraform-provider-oxide


That's what some of us are saying, it's not crystal clear what they sell.

You use words like: it seems, I think, presumably, I believe... This is what we're arguing. A company that has raised $44 million Series A for sure can afford to clearly write what they offer.

I understand, you can't have all the people happy and no matter what you do there will always be "weirdos" that don't like your page/design/wording, but hey at least recognize it :-)


Yeah but this just describes AWS UI. I even clicked on their demo, saw some dashboard for creating VMs, pretty unimpressive.

It wasn't obvious to me you can own the stuff where it runs (I hope I understood it correctly)


> Literally on the main page there is a picture of a big computer. And then it says:

So it is big, it looks good, but no specs. What architecture ? Some "cinebench" numbers ...



It does look pretty cool.




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