Apple can test new phones and new phone prototypes pretty easily. Hardware can be hidden in new cases, software can just not be shown to other people.
Google tested self-driving cars for quite a while; it was only when the NYTimes was about to write a story about it anyway that they publicly released information.
I would assume these glasses are going to be pretty difficult to hide from the general public when the team is out testing them. If I were them I'd rather release information they want to the public instead of a random blogger getting a photo and kicking up a firestorm of interest.
> If I were them I'd rather release information they want to the public instead of a random blogger getting a photo and kicking up a firestorm of interest.
No, you would announce the product 6 months before launching it and you would show it. Otherwise, it means that you don't have a prototype good enough to demo --> waporware. It might exist in the future but today it doesn't exists.
This is why the original iPhone launch was such a great event. They showed the damn working thing, no videos like Nokia used to do at the time (iirc about bendable phones that could produce scents?!?!).
Early reports said Google's planning on releasing these later this year (http://www.nytimes.com/2012/02/23/technology/google-glasses-...); as far as I've seen, nothing's changed on that front. No, they're not showing you actual prototype UI yet, but that seems to be more difficult in this case than anyone's giving them credit for.
How exactly do you demonstrate eyeglass computer output in a video? Already it's disconcerting to look a video of someone's POV; for one, there's no peripheral vision at all. It seems to me that a concept video's the best way to get the general idea into people's heads. Then, they can see for themselves in 6-8 months.
> If I were them I'd rather release information they want to the public instead of a random blogger getting a photo and kicking up a firestorm of interest.
Google tested self-driving cars for quite a while; it was only when the NYTimes was about to write a story about it anyway that they publicly released information.
I would assume these glasses are going to be pretty difficult to hide from the general public when the team is out testing them. If I were them I'd rather release information they want to the public instead of a random blogger getting a photo and kicking up a firestorm of interest.