What would fight it is honesty, not rushing to markets with sensationalism.

> What would fight it is honesty

To a degree. After a certain point, people have freedom to choose and society natural selection to benefit from.

Society pays a huge cost from premature death.

how do you expect to counterargue sensationalistic cherry-picked click-seeking malinformation with plain old boring facts, in a populace that was never taught any critical thinking skill?

but... but... it's settled science.