It's also easy to throw down tropes that are so general that they have a good chance of applying to the point you're supposed to be making, no critical thought required.
"Information is the lifeblood of the modern organization. The ability to channel information quickly and efficiently to those who need it is critical to a company's success. A company that achieves an edge in the efficient use of information will, all other things being equal, have a significant edge over competitors."
Like this example given by pg in http://ycombinator.com/howtoapply.html
"Information is the lifeblood of the modern organization. The ability to channel information quickly and efficiently to those who need it is critical to a company's success. A company that achieves an edge in the efficient use of information will, all other things being equal, have a significant edge over competitors."