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> a need for cost cutting

But then you go on to mention investor returns

> the stage where investors wish to get an RoI out of them.

Exactly describing the rug pull or, as Cory Doctorow deemed it, the final stage of enshittification. Clawing back all the value provided to customers to hand to the investors. See for example Google's two $70 billion buybacks at the same time they were joining the rest of Big Tech in Big Layoffs.




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