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> Media literacy is a subject kids need to be learning right along with reading clocks and handwriting.

Agreed. It's done in some places.

> semiotics course

Such topics are sneered at now, but post-modernism was built as a response, in a sense, to WWII propaganda. It's the propagandists who are threatened by it, and somehow seem to have benefitted from - if not pushed - everyone unilaterally disarming.

Also: I looked into the origin of that quote and as far as I know, it's attributed to many different people (the version I heard: 'I don't know who discovered water, but it wasn't a fish.').

Advertising is sometimes attributed to the The Commitee on Public Information (or the 'Creel Committee'), a US government group that produced propaganda for WWI, pre-Nazi.




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