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Of course not. However, it wasn’t prepackaged juice (liquid), it was pulp, the part of plants from which juice is squeezed.

Have you ever seen one of those machines in restaurants that from a hopper full of oranges, automatically slices, squeezes the juice into a glass and puts the rind etc into a composting bag? They do that to deliver a fresh glass of juice that people believe has a material difference from a can of frozen concentrate. Juicero was that but simplified and expanded to more than just oranges.

Consider the factory process of making different juices. Might use heat, introduce other molecules, etc. By performing part of the task in the factory and the final extraction onprem, there may be some meaningful differences in the consumable.

But sure, let’s all poke fun at something without considering the operational context.

https://www.ticomachine.com/faq/how-is-orange-juice-made.htm...



> Have you ever seen one of those machines in restaurants that from a hopper full of oranges automatically slices, squeezes the juice into a glass and puts the rind etc into a composting bag

Apparently the founders and investors had not.


Give it 10 years. You will drink from the same and think “ok, jucero had a point, they were just too early”




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