The only time the GP is false is when companies are reinvesting profits in a way that makes it look like costs. (GP said profits are more important)
But relative changes in revenue are much more impactful than relative changes in profit (you said revenue is more important)
No. What I said means that relative change isn't a good metric for any of them. But it's much less bad for revenue than for profit.
The only time the GP is false is when companies are reinvesting profits in a way that makes it look like costs. (GP said profits are more important)
But relative changes in revenue are much more impactful than relative changes in profit (you said revenue is more important)