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You can't run a national "$5 footlong" or "dollar menu" national ad campaign if some states charge taxes on prepared food and some don't, and of those states that charge taxes, some require tax inclusive pricing and some don't. Tax-inclusive pricing isn't something that can be solved with a state law.


>You can't run a national "$5 footlong" or "dollar menu" national ad campaign if some states charge taxes on prepared food and some don't, [...]

You can, if you change your prices in every state so that with added taxes, it adds up to $5 for the consumer. We don't have to accommodate our system of sales taxes to make it more convenient for national corporations to make $5 foot-long campaigns.


Even if you have a big asterix there for that special tax excluded from the price occasion it will already make lives a lot easier. Such a weird hill to die on.


An even bigger issue is internet purchases and car purchases. Cars are taxed at the local sales tax rate of where the buyer lives. Internet sales are taxed at the state sales tax rate where the buyer lives.


Same in Europe where our ‘state-sized’ countries have different taxes but Amazon has no issue applying a 21% sales tax real time when I order from their .de site where a 20% tax is the local norm.


A city is much smaller than a state, and we're talking about advertisements here. Of course they charge you the correct amount.




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