Excellent article; thank you for sharing. It dates back to 2005, and the following caught my eye:
> PR people fear bloggers for the same reason readers like them. And that means there may be a struggle ahead. As this new kind of writing draws readers away from traditional media, we should be prepared for whatever PR mutates into to compensate.
Alas, the days of "bloggers are more authentic than the print media" are long gone. The PR people are now everywhere: blogs, social media, messaging apps, movies, OTT series etc. The "crap" pervades all media, not just print. The PR has indeed mutated as predicted.
Basically, the general guidance in this post now applies to _anything_ you read.
> PR people fear bloggers for the same reason readers like them. And that means there may be a struggle ahead. As this new kind of writing draws readers away from traditional media, we should be prepared for whatever PR mutates into to compensate.
Alas, the days of "bloggers are more authentic than the print media" are long gone. The PR people are now everywhere: blogs, social media, messaging apps, movies, OTT series etc. The "crap" pervades all media, not just print. The PR has indeed mutated as predicted.
Basically, the general guidance in this post now applies to _anything_ you read.