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Almost no data breaches are targeted at a single user.

The value of your personal info individually is $1? Maybe $4?

If you can hit someone who has 100k records, hey that's a solid payday.

But no thief is gonna go break into a safe, risk being shot by an angry homeowner, or kick off targeted attacks over.. $4. Even your flatscreen tv is worth more and is MUCH easier to steal.

Almost all adversaries don't care about a specific target. They want an easy target. A safe + upset well armed owner is not an easy target.



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