In this case it’s likely the ratio of units sold rather than “millions” that expresses GP’s point. You have a point that Samsung is the only company really competing in this space though. See https://www.forbes.com/sites/johnkoetsier/2023/08/29/top-10-...
So? The galaxy s23 ultra 1tb has msrp of $1619.99
https://www.samsung.com/us/smartphones/galaxy-s23-ultra/buy/