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"We announced our self-driving car project in 2010 to make driving safer, more enjoyable, and more efficient."

OK so Google Labs is shut down and Google starts charging for various APIs but decides the world needs to be a better place so invests into this? I'm skeptical (even though I think this is AWESOME). What's the real story here?

Is it the extra eyeball time they get by having self-driving cars? Whereas in the past people would spend 20-60 minutes, or more, concentrating exclusively on driving each day, they could now spend that time online? I guess growth at Google is difficult when you're already the most popular search engine in the world and there's a fixed 24 hour day, the best you can do is change the % of that time people spend online, and implicitly, using your search engine. No doubt the front-end will feature Internet connectivity with a Google portal.




I'm confused by your comment. Do you really think self driving cars cannot be monetized?


Now I'm confused. Where did I say it can't be monetized? I quoted a statement from Google that makes it sound like they're investing in this out of the goodness of the hearts. I'm asking if anybody knows what their actual plans are for monetizing it.


I don't know, but that doesn't stop me from speculating..

1. Licensing fees from manufacturers for the patents, designs, etc. [once the tech is street-ready and approved]

2. Contextual/location-based ads as you drive around?


Lost man-hours of Google employees driving to/from work.




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